Grasse Jasmine Festival

grassejasmin08.jpgThe town of Grasse (06 Alpes-Maritimes, Provence PACA) is famous for being the heart of the Provencal perfumery industry with evocative names such as Fragonard to entice you. Set up in the hills back from the Mediterranean coast, Grasse celebrates its 3-day Fete du Jasmin (Grasse Jasmine Festival) from 2 – 4 August 2019. The festival marks the beginning of the Jasmine harvest and features fireworks, dancing and a Jasmine parade.

Most visitors to Provence head for the spectacular Mediterranean coast and stylish seaside resorts, but you are missing much of the best of Provence if you don’t venture inland, where the scenery is stunning – and you can get great views of the sea.

The Côte d’Azur, the French Riviera: its sun, its beaches… and especially its backcountry, a true haven of well-being, brimming with authentic flavours and fragrances!!! Rising from the hills above the Mediterranean is the city of Grasse, the perfume capital of the world, surrounded by the charming Provencal landscape and villages of the Pays de Grasse, the regional name for this breathtaking and tranquil countryside. Together, they form the French Rivera’s most beautiful balcony.

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A young woman with cheeks painted Aunt Sally red throws a garland of white flowers towards me. I stretch up and catch it. Large silk petals frame the woman’s glowing face. She looks just like a flower. She’s just one of the smiling flower queens aboard a carnival float festooned with blossoms and posies. As float after float – all as colourful as fireworks – pass by, I can’t help but join in with the cheers coming from the exuberant crowd.

I’m watching the main parade of the annual Jasmine Festival held in Grasse, a small Provençal town tucked away in the hilltops of the French Riviera. Jasmine may be a small flower but the power of its heavenly scent – as well as the exquisite fragrances of other blooms grown here, including roses, mimosa, lavender and orange blossom – has attracted the world’s best perfume houses and “noses”, creating a thriving perfume industry that has provided thousands of jobs for the region. And every summer, for three sweet perfumed days, Grasse pays homage in extravagant style to the flower that has shaped the town’s destiny for centuries….. Daily Telegraph 1 July 2015

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